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The Most Valuable Part of McDonald’s Empire

When we observed the level of McDonald’s profitability we thought it might be useful to unbundle it a little to observe which parts created the most value for the enterprise. Without pushing the envelope too far, we decided (initially) to value McDonald’s franchisee owned restaurants independently of its corporately owned restaurants before reconsolidating.  Further breakdowns […]

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How Does McDonald’s Do It…..i.e. Make extraordinary profits

That is what we asked ourselves in our November 2013 shareholder value report on McDonald’s. McDonald’s appeared to be the second most profitable firm in the Fortune 500 for the period August 7, 2007 through August 5, 2013; second only to Apple.  Why didn’t anyone know this? We observed several things about McDonald’s value and […]

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